Growth Readiness Score
The ultimate metric in the VERDICT platform is your Growth Readiness Score. It determines whether your startup is actually ready to scale, or if you're about to burn your marketing budget.
The Growth Readiness Score is a weighted aggregate of the other 6 pillars (Positioning, Messaging, UX, Conversion, Trust, and Defensibility). It evaluates how prepared the business is to convert cold traffic into revenue.
Interpreting the Score
Not Ready for Scale
Do not spend money on paid acquisition. You have critical flaws in your messaging, extreme friction in your UX, or a completely undefined ICP. Fix the foundations.
Leaky Bucket
You can acquire users, but your conversion rates will be suboptimal. You likely lack strong social proof, or your copy is slightly too generic.
Ready for Growth
Your value proposition is lethal, your friction is zero, and your conversion triggers are in place. Pour fuel on the fire.